Hi! Feel free to skip to "MY APPROACH" below, or my full PORTFOLIO.

I wrote all of the emails, guerilla marketing stickers, speeches, website landing pages, social media and other content featured here.

Some I provided art direction to freelancers or in-house staff. Others, I personally did the design work, photography, illustration, or other discipline,

as well. My specialties are at the bottom of this page. Please let me know if you'd like samples of my work in any of them.

MY APPROACH TO CREATIVE CONCEPT DEVELOPMENT

  A guerilla stunt may take a few degrees of calculated aggression to pull off.

Crisis communications requires objectivity and finesse.

When it comes to campaign concepts, particularly, I apply empathy.

Data does 90% of the work in some cases, and others it's just the start.

It takes empathy to understand the target audience enough

to present our messages in their inner voice and culture.  

If our targeting is correct, we're made for them.

They need to feel it. Empathy tells us how.

Our creative collaboration makes it perfect.

That's what it takes to turn concepts and words into sales.

That + GRIND!

In the following samples, the minimum role I executed was copywriting +

one other discipline, at least:

DON DOBRANSKY

HIGH-PERFORMANCE

CREATIVE CONCEPTS

REACH THE SOUL OF YOUR TARGET

[BEFORE DEADLINE]

How many people can successfully write in the voice of an executive, a bar-brawling plumber, a senior citizen or a millenial maid-of-honor?

I've done it.

I'll do it for you!

GET MORE FOR YOUR BUCK! EXPERTISE IN:

BRAND STRATEGY

MESSAGE DEVELOPMENT

CAMPAIGN CREATIVE CONCEPTS

ART DIRECTION, ILLUSTRATION & DESIGN

GUERILLA MARKETING + DIGITAL HYBRID MODEL

REPUTATION MGMT + OPERATIONS INTEGRATION

STAFF/PROGRAM DEVELOPMENT

MANAGEMENT CONSULTING

PLEASE CLICK HERE FOR FULL-SIZE COPYWRITING PORTFOLIO